Wednesday, May 29, 2024

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RAKQ launches its new South African Wine Club

UK based South African wine specialist RAKQ has marked another milestone in its mission to champion premium wines from the Cape with the launch of its new SA Wine Club.

Members of the Premium Club and higher-end Connoisseur Club can choose to receive their six-bottle instalments monthly, bi-monthly or quarterly. They will also benefit from discounts across RAKQ’s online wine shop as well as special access to limited edition releases, events and wine information packs.

“As SA expats, we have an intimate knowledge of the Cape wine scene.”, RAKQ Director Matthew Appelbaum said. “We firmly believe that South Africa is not only making some of the world’s finest wines but that these wines offer unparalleled value for money. We are excited to start sharing our favourite wines, along with informative videos and booklets, through our newly launched Wine Club.’

Winemaking in SA dates back to the 1600s and includes a golden age in the 19th century that saw the Cape producing Napoleon Bonaparte’s favourite wine. Yet, fast-forward to modern times, and the last 20 years are looked upon as something of a renaissance by many in the industry. Post-apartheid, when trade sanctions were lifted in the early 90s, established winemakers emerged onto the world stage with new wines, wineries and even wine regions. Supported by investment and driven by a new generation of winemakers, there has been an extraordinary leap in the quality of South African wine.

RAKQ was founded in 2020 based on the firm belief that the impressive quality and value of South African wine deserves better representation in the UK wine market. With the country’s winemakers and wine farms struggling through the pandemic and the resulting bans on alcohol, that representation could not have been more timely.

Today, RAKQ aims to share only the finest South African wines and showcase the large variety of wine styles that are produced thanks to the wealth of diversity in South Africa’s winelands.

Sign up here to begin your journey with RAKQ’s South African Wine Club. New members will receive a gift of a free bottle plus a Magnum, collectively worth £50.

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